The Palisade Bluegrass Festival is celebrating its ten year anniversary in 2017. The steady growth of the festival has made it one of Palisade’s greatest assets for tourism and cultural experiences. Each year the festival has brought in people from across the country and has established a reputation for showcasing talented performers in a premier location. This year, the Cranium 360 team is excited to propose a renewed partnership with the Town of Palisade that will provide continued success and improvements to the festival’s overall exposure and attendance.Advertisment
Measurable Objectives for 2017: Increase overall attendance for the Palisade Bluegrass and Roots Festival Increase exposure for the town and the festival Maximize blind faith and early bird ticket sales Scope of Work: The Cranium 360 team will manage the event communications including press releases, online presence, social media scheduling, advertising, email blasts/content, event design and website updates as needed. Some of this work will take place through a partnership with Mountain Groove. List of work to be performed by Cranium 360 includes: 1. Strategy and Project Management a. Develop messaging for all materials. b. Develop a social media calendar and “snack size” content strategy to build continued interest. Work with Mountain Groove to share posting responsibilities. c. Work with Mountain Groove to ensure information is accurate and responsibilities are clear. d. Submit for VCB special event funding in January to increase the possibility of advertising assistance. e. Manage negotiations with potential media and printing sponsors. 2. Online a. Management of Ticketfly account and updating of website links and info as available. All pages and posts should link to the purchase ticket page. b. Creation of six eblasts distributing new content about the festival.
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